Hi! I'm Nicole.

I'm a strategic communications leader with 15+ years of experience across cybersecurity, technology and CPG brands. Anchored by a love of writing, learning and data-backed storytelling, I excel at transforming global public relations programs and building corporate communications functions that scale.

When I'm not busy taking brands to the next level, you can find me hiking, baking or tuning in to TCM.

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Nicole Lavella

Public Relations, Brand Management & Strategic Communications

Phone:

703-403-7066

Email:

nicole.lavella@gmail.com

Expertise:

Media Relations

Executive Communications
Writing/Copywriting

Social Media

Internal Communications

Branding

Storytelling

Corporate Communications

Integrated Marketing

Content Strategy

Crisis Communications
Narrative Development

RESUME

EXPERIENCE

2024-Current

Senior PR & Communications Manager

Senior PR Manager

GUIDEPOINT SECURITY

Lead the corporate communications function for a high-growth cybersecurity solutions & services provider, setting strategy and owning media relations, executive thought leadership, social media, internal communications, and technology partner PR.

2022-2024

Communications Manager

SONATYPE

Managed global internal and external communications for the leading software supply chain management solution, used by more than 2,000 organizations--including 70% of the Fortune 100--and 15 million software developers worldwide.

2021-2022

Sr. Account Manager, PR & Social Media

Account Manager, PR & Social Media

AGITAL (formerly HIGHNOON)

Designed and executed data-driven, cross-channel PR, marketing, event and social media strategies for B2B and B2C clients, doubling the department size in one year.

2020-2020

Account Supervisor

RACHEL KAY FINN PARTNERS

Managed and mentored team of five, leading the development and execution of strategic client programs and campaigns for top food & beverage, lifestyle and health brands.

2016-2020

Account Supervisor
Account Executive

Account Coordinator

CRIER COMMUNICATIONS

Served as point person for established and emerging CPG, food & beverage and health clients, driving all campaigns, crisis communications, projects, partnerships, events, brand activations and day-to-day communications.

2014-2016

Marketing & Communications Coordinator

KARTEN DESIGN

Led internal and external communications efforts for the award-winning product design, tech and innovation consultancy, including PR, social media, executive communications, events and thought leadership.

2013-2014

Strategic Communications Fellow

THE MCCAIN INSTITUTE

As the Institute's second communications hire, I oversaw brand strategy and development, PR, social media, and web content/SEO, quickly establishing it as a principal nonpartisan think tank.